There's no need to put in the subject line [Email from Sandi Krakowski] with every email you send out. Do you have a friend who does that regularly? I didn't think so. Don't do it in your business either. Remember that email is a private place where friends, family and things I love hang out. If you send me stuff that gets on my nerves I'm gonna unsubscribe from you. Don't talk at me or to me like my teachers used to. Most people,
even the smart ones don't dream all night about feeling like idiots as their teachers stood at the front of the room talking at them. So don't talk at your email list customers and clients, talk with them, even in email. Make your emails fun! Be yourself! Who else do you know who sends out pictures of herself with hot pink hair! *heehee*... Be sure that one voice is coming through on your emails. Don't outsource your voice. This is a big mistake people make once they get successful.
It would be really hard to sound just like me. There are companies that were started by the CEO writing very personal emails, building rapport and getting to know the clients... (very similar to our company).... and then when they get hugely successful the email writing is outsourced. Yikes... big mistake.